How the System Works

Imagine a world where you are the authority on services and resources for elder clients. Imagine providing to the public a much-needed and well-done resource to seniors and those who love them. Imagine having referral sources in the legal, financial, and medical communities sending you a steady stream of clients — without have to ask.

That’s what happens when you publish your very own Senior Resource Guide — created by you, printed and distributed by you, lending you credibility with the public, your colleagues, and potentially lucrative referral sources. Imagine all the ways you could use such a great tool:

  • As a much needed public service to those in need
  • As a tool for developing and strengthening relationships with professionals and workers in companion fields such as doctors, social workers, geriatric care managers, and financial planners, etc.
  • On Your Website as a means of gathering names for future mailings.
  • As a give-away at seminars and speaking engagements. "All attendees will receive a copy of the Senior Resource Guide free of charge!"
  • As an advertising incentive and call to action. "Call today for your free copy of the Senior Resource Guide."
  • As a reason for a public relations blitz. "The Law Office of John Jones today announced the publication of a new Senior Resource Guide, offering free information to local seniors etc. etc. etc." Submit to local radio talk show hosts and TV stations for interview opportunities.

Okay, I’m excited, tell me more

The idea is to write a book – a valuable guide for those with long-term illness and their caregivers. A book to help those in crisis find the resources they need.

In writing your book, you create multiple opportunities to come face to face with all the key players in the elder law sub-culture. Lunch with a geriatric care manager on Monday, a meeting with the discharge planner or social worker at the hospital on Thursday, the director of the Town Department on the Aging on Friday.

As you build your book, you are building credibility and an extremely useful handout.

Building your book — and your relationships — is easy. You make an introductory call. It’s not the same as the dreaded “cold call.” You are not calling a potential referral source with the implied purpose of “I’d like to get to know you, so that you can send me business.”

No, you are calling for a very good reason. You are calling because you are putting together a public service project -- a booklet that will be printed and distributed at your expense; a booklet that will include the fellow-professional whom you are calling; a booklet that will be available for them to display in their lobbies, and distribute to their own patients or clients free of charge.

I’m interested, but I don’t have time to write a book

Not to worry, we’ve done that for you. All you have to do is fill in the blanks! Your Senior Resource Guide is a complete marketing system, including:

  • A 22-page sample Senior Resource Guide to use as a template in creating your own version. This empowering guidebook is packed with information for seniors to enable them to build an appropriate support network, including listings of key professionals, services and organizations. The guide also includes valuable commentary on managing the process of dealing with long-term illness.
  • CD with complete Senior Resource Guide template using Adobe InDesign CS 3.0.1, pre-designed and ready for the printer!
  • Comprehensive “How-To” guide that teaches you to use your Guide and marketing system for maximum referrals and revenue growth.
  • A Gift certificate for a FREE one-hour consultation with Meg Rudansky, creator of the Senior Resource Guide.

Why This System Works

This practice development device is about everyone winning:

CLIENTS or potential clients WIN because

  • they have an easy to read, attractive and useful resource which will enable them to quickly create an appropriate support network.

PROFESSIONALS in companion fields WIN because

  • they will be listed in an attractive booklet that will be widely distributed to the people they want to target
  • they will have a superior information and resource guide to give to the people they serve, adding value to their services.

YOU win because

  • You have a beautiful book that can be used in a multitude of ways – (limited only by your imagination)
  • You create tremendous opportunities to meet with professionals and build strong referral sources.
  • You have created an extremely powerful distribution network for your book – the very same professional and service providers who are listed will be delighted to hand out your exceptional resource guide at absolutely no cost to you. And they will be handing it out to precisely the same people you want to target with Your marketing efforts.
  • You give more value to your aging clients by learning more about services in your community to support them.
  • You let your clients know that you care about them through the creation of this book

Where Do I sign up?

You can order the system right here.

In short, you could not find a better, more effective — and cost-effective, marketing initiative than the Senior Resource Guide.